By Will Hendrickson
May 27, 2021
Companies like Amazon have been reshaping consumer expectations around speed and convenience for years, and the pandemic has only escalated this trend. Remember when 2-day shipping seemed fast? Now it’s same-day delivery, grocery delivery, or food delivery from just about any of your favorite restaurants (margaritas included). You can order it all and pay for it easily with your smartphone. Convenience is catchy, and the consumer is increasingly demanding more speed, flexibility, and a higher level of customer service. Once you experience this in one aspect of your daily life, you start to expect it everywhere else, including our industry.